Two distinct brands, one connected platform.

We chose to give the law firm and the advisory business their own websites. Each would explain its services to the right audience, while the team would manage both sites' content from one place. Behind the sites, a shared contact-management system would record prospective clients and identify which business they had contacted.

We also planned how to move the relevant content from the original website into its appropriate home on one of the two new sites. We reviewed the old web addresses, decided which pages to keep, combine or retire, and mapped links that needed to send visitors to a new address. This was the website migration: carrying useful content and existing routes into the business across to the new sites.

Two additions would help with inquiries. Visitors would be able to get an initial cost estimate on the website, and the team would receive a weekly email summarizing the people who had submitted forms. Together, these would make the first exchange more informative for both sides.

The practice has two distinct websites that explain each business clearly and connect inquiries to the same contact-management system. Visitors can explore services and estimate costs before getting in touch, and the team receives the information they entered alongside their inquiry.

The Friday email gives the team a regular view of interest across both businesses without someone having to collect and format the submissions. It makes repeat inquiries easier to recognize and gives the partners enough context to follow up with a useful response. The website split delivered clearer brands for visitors and a connected way to handle the interest those sites generate.